Most businesses end up disappointed in their website. 

This is because most website design effort is put into deciding what colour to make the heading and what pictures to publish.  Very little thought is put into the purpose of the site and how it will encourage visitors to take the action you want them to take.

A website should be treated like as an active marketing campaign.  Before starting you need to know:

1. Why do I want a website?
2. Who will visit the site
3. Why will they vist the site
4. What do I want them to do once they visit the site
5. Why would they do what I want them to do

Once you know the answers to these questions, you have a basic marketing strategy.  You are now ready to start building a Website with a Purpose.  You can start thinking about content, colours, images, gimmicks etc but every one of these thing you consider needs to be assessed against the above strategy. 

The good news is that developing a successful website is no more expensive than developing one that fails.  All it takes is a little planning. To help get you started you can download our FREE Website Planner here.